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For further information, contact: Jeannette Kravitz – cell: 312-560-0053 (Press Calls Only) jkravitz@peacespa.org
EPK: www.peacespa.org/presskit |
LEADERS – IN – L.O.H.A.S.*
PEACE SPA OWNERS AND LONG TIME LEADERS IN LOHAS Present:
“Spa Client Acquisition Strategy in Today’s ECO Conscious World”
SPEAKING: Sunday & Monday June 6 & 7TH 9:30 to 10:45 a.m.
Premier Beauty & SPA Conference-Orange County Convention Center
(*LOHAS: Lifestyles of Health and Sustainability)
June 1, 2010: Jeannette Kravitz has been a leader in the LOHAS* movement for over 10 years. New estimates from the Natural Marketing Institute (NMI) show this segment contributing over $290 Billion in consumer purchases last year. LOHAS consumers don’t identify themselves this way or even know about this acronym. Instead, they lead by their socially conscious buying habits to help the world.
Jeannette and her husband Randy opened PEACE Spa Chicago & worked with aestheticians to develop PEACE Spa Products with a mission to give back. After four-years of in-lab and in-spa operations, the Kravitz’s launched PEACE Spa Products botanic-cosmecuetical line in March 2010 with a sincere dedication to business growth for spa owners and independent aestheticians. Their grass roots marketing and Peace Spa Product sales campaign is called 360 Marketing System™.
“Immediately I felt at home in the skin care business. I needed to figure out a way to grow it large enough to give back and help us expand our charity work. In 2008, we began the journey to create, define and refine our new Peace Spa Product line, débuting this month, to support our nonprofit work and attract the LOHAS market.” says Jeannette.
Why Skincare & Charity: 2010 marks Jeannette and Randy Kravitz’s 10-Year anniversary of giving back through the nonprofit they founded in 2000, sponsorKIDS Charities Peace Journey and “new” 10-year healthier kids advocacy campaign, ECOChallenge2020. In 2006, The Kravitzes sought out the skin care beauty industry. Jeannette felt drawn to the energy, compassion and sense of caring in the spa world. This largely female-focused industry of professional practitioners and owners care about making their clients feel and look their best. Jeannette saw this as the perfect business-match to raise money and awareness for her charitable efforts for kids.
Call to Action: Premier Spa Show & Beauty Conference at Orange County Convention Center, 9800 Universal Boulevard, Orlando Fl 32819. Peace Spa Products Booth is #2215. Stop by to experience our line & meet Randy & Jeannette! We welcome your call, email inquiries, and opportunities to get our message out!
National Family Business Winners Announced – Jeannette Kravitz, CEO PeaceSpa.org Awarded!
(read the article on wemagazineforwomen.com)
In early February WE Magazine for Women ~ for busy women on the move, hosted an online competition to showcase a family-run business with a woman in a decision making capacity. The woman we chose among the entrants would then grace the Cover of our Spring 2010 Issue.
In retrospect, this was by far one of the most difficult tasks our team has had to date. According to one judge, “All the entries could easily be our next cover story. Each one was inspiring and interesting in its own way. Which made it that much more difficult to pick just one!” Although it was a challenging task, the judges rose to the occasion and chose one woman who stood out among all the others. That woman is Georgia Durante of PerformanceTwo.com
Criteria included business acumen, working well with family members, community service and life experiences. In addition to these qualities, Ms. Durante was chosen because her story was a particularly compelling story of challenges and success of working in a family-run business! Here’s an excerpt from her entry: “You have to separate family and business. Business is business. You need to treat family members as you would any other employee or it does not work. If you favor a family member over another employee you will have resentments causing your business to unravel.”
Ms. Durante’s story along with 12 other inspiring women’s stories will be featured in the Spring Issue.
In addition to our Front Cover Story, Polly Elmore of Curry’s Auto Service will grace the back cover. Each of the 13 finalists will receive a Commemorative Cover with their picture on it.
The Finalists include:
1st Place ~ Georgia Duarte of Performance Two ~ www.performancetwo.com
2nd Place ~ Polly Elmore of Curry’s Auto Service www.currysauto.com
Jeannette Kravitz PeaceSpa www.PeaceSpa.org
Bacarella of Sportsmens Direct www.sportsmensdirect.com
Georgia Durante of Performance Two ~ WWW.PERFORMANCETWO.COM
Julie Sue Auslander of cSubs | Subscriptions Simplified www.csubs.com
Cecelia Jernegan Home Office Success4u www.homeofficesuccess4u.com
Barbara Schantz of Baby Dipper www.babydipper.com
Cindy Tollen Sudz N Bubbles ~ http://www.sudznbubbles.com/store
Kelly Stallings of Flat Rate Fax www.FlatRateFax.com
Cathy Jernigan of Smart Products www.smartproducts.com
Kathy Pickus Dot Girl Products www.dotgirlproducts.com
Laura Wellington of Wumblers www.wumblers.com
Erika Montgomery of Three Girls Media ~ www.ThreeGirlsMedia.com
Each of the entrants will be showcased on the WE Magazine for Women site. In addition they will be included in our upcoming WE Magazine Hall of FAME section for 2010 which will also include our 2010 Small Business Women Interviews!
According to Heidi Richards Mooney, Publisher & Editor in Chief, “It is an honor to be able to share these fascinating stories with our readers. Each one more inspiring than the last. I only wish we had more room (and time) to include even more women in each of our four issues a year.” You can check out the current issue of WE Magazine for Women here.
We magazine for Women is a business and lifestyle online digital magazine for busy women between 25 and 65 who are making a difference where they work, live and play every day… these are Today’s Women on the Move. WE is published by The Women’s eCommerce Association, International – an organization whose mission is to “help women do MORE business on and off the WEB.”
LEADERS – IN – L.O.H.A.S.
MEET PEACE SPA OWNERS AND LONG TIME LEADERS IN LOHAS!
"BRANDING SPAS THROUGH SOCIAL RESPONSIBILITY"
SPEAKING SAT APRIL 24 12:30 PM
IECSC INTERNATIONAL ESTHETICS COSMETICS & SPA CONFERENCE (Las Vegas)
(Lifestyles of Health and Sustainability)
April 15, 2010: Jeannette Kravitz has been a leader in the LOHAS movement for over 10 years. This customer segment grew from a few million ten years ago, to over 63,000,000 consumers in America today. LOHAS consumers don’t identify themselves this way or even know about this acronym. Instead, they lead by their socially conscious buying habits to help the world.
2010 marks Jeannette and Randy Kravitz’s 10-Year anniversary of giving back through the nonprofit they founded in 2000, sponsorKIDS Charities Peace Journey and "new" 10-year healthier kids advocacy campaign, ECOChallenge2020. In 2006, The Kravitzs sought out the skin care beauty industry. Jeannette felt drawn to the energy, compassion and sense of caring in the spa world. This largely female-focused industry of professional practitioners and owners care about making their clients feel and look their best. Jeannette saw this as the perfect business‐match to raise money and awareness for her charitable efforts for kids, and started to learn the business inside and out.
“Immediately I felt at home in the skin care business. I needed to figure out a way to grow it large enough to give‐back and help us expand our charity work. In 2008, we began the journey to create, define and refine our new Peace Spa Product line, débuting this month, to support our nonprofit work and attract the LOHAS market." says Jeannette.
After four years of in-lab and in-spa operations, the Kravitz’s launch Peace Spa Products botaniccosmecuetical line with a sincere dedication to business growth for spa owners and independent estheticians. Their grass roots marketing and Peace Spa Product sales campaign is called 360 Marketing System™.
Call to Action: Jeannette & Randy will be in LAS VEGAS APRIL 22‐27. Our work for the world could be propelled by interviews by all Media. Our IECSC Show Peace Spa Booth is #1232, located in the Las Vegas Convention Center. We welcome your call or email inquiries.
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Jeannette KravitzExecutive Director/CEO In 2000, she founded sponsorKIDs Charities Peace Journey and began traveling with and documenting stories of American teens helping kids on foreign soil in an effort to bring understanding of diverse cultures. She arranged music concerts with major artist to help raise funds and awareness. As a documentary Director and Editor along with Viacom Division, BET TV (Black Entertainment TV) Jeannette co-produced a 30 -minute special called Peace Journey, which won a coveted Telly Award for editing. She has gained major sponsor support and in her career, has helped raise hundreds of thousands of dollars for non-profits through charity events including celebrity go lf tournaments, tennis events including World Team Tennis/Elton John/NBC Sports fundraiser to benefit Pediatric AIDS and more. In September 2007, she lead the Resolution for a National Department of Peace & Nonviolence Bill (HR3760) to Chicago City Council with support from Aldermen Walter Burnett, Shirley Coleman and Billy Ocasio. The Resolution was accepted, allowing Chicago to be the 1st of the US Major Cities to come behind this bill. Jeannette is a member of the Chicago Council on Global Affairs President’s Circle and serves on the Sister City Casablanca Committee in Chicago. Jeannette is now the owner and CEO of PEACESpa.com. She and her husband, Randy, purchased 23-year old skin care line, Juvenesse and opened a spa in River North-Chicago in 2008 where they created a botanical skin care line called PEACESpa Products to distribute through spas nationally, providing a base revenue stream for her work at Peace Journey. She has added Micor-Lending to women around the globe as well as created ECOChallenge2020.org a 10-year commitment starting in 2010 to address issues of childhood obesity, diabetes and other health related issues. These current focuses provide the platform for future Peace Journey trips and activities. She is the mother of two wonderful grown children and has four adorable grandchildren. In her spare time she enjoys tennis, the arts, music, Tai Chi, travel, especially to her mom’s homeland of Portugal, and being with her family. |
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Randy KravitzManaging Director PEACESpa & Peace Spa Products Randy Kravitz has over 30 years of experience in International Business, Marketing, Product Development, Operations and General Management positions within Fortune 500 and Fortune 100 companies in the Toy, Social Expression and Computer Products industries. While receiving his MBA training at night, Randy was fortunate to work in the International Department of the General Mills Toy Group , at the time the largest worldwide conglomerate in the toy industry. This experience inspired taking other international assignments including the development of product design and sourcing programs for American Greetings, the greeting card giant; and the founding of two Hong Kong based Asian sourcing businesses; and leading the acquisition and early development as President, Canadian Division of As VP Private Label at United Stationers, Randy led the development and implementation team for the company’s private label which grew into a robust $300 Million business within 3 years of taking the In 2006, Randy and his wife Jeannette purchased a small mail order skin care business with the express purpose of building a national brand that would help support and contribute to the growth of the couple’s charity sponsorKIDS 501c3. The brand, Peace Spa Products, takes its name from the charities original program Peace Journey, In development for over two years, the line was then refined and market Coinciding with the national launch of Peace Spa Products in March 2010, is the new sponsorKIDS 501c3 program called ECOChallenge2020, a 10 year commitment to educating kids about nutrition, healthy lifestyles and fighting obesity and Type 2 diabetes. 10% of proceeds from the sales of Peace Spa Products are donated to the ECOChallenge2020 program. |
The Spa & Products
 PEACESpa Chicago (download full image) |
 PEACESpa Chicago (download full image) |
 PEACESpa Chicago (download full image) |
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 PEACESpa’s Brick and Timber Loft in the Art and Cultural District River North, Chicago (download full image) |
 View from PEACESpa Chicago (download full image) |
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 Glycolic Hydrating Creme (download full image) |
 Tea Tree Blemish Gel (download full image) |
 Jeannette in her office at PEACESpa (download full image) |
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 Randy & Jeannette (download full image) |
Interviews & Media
 ABC TV’s Chicagoing with Bill Campbell (download full image) |
 Chicagonista and Top Chicago Mom Bloggers (download full image) |
 Fox News’ Nancy Lou at PEACESpa |
Jeannette on Chicagoing with Bill Campbell and JL Kirkwood (download full image) |
 Telly Award (download full image) |
 WCIU TV at PEACESpa (download full image) |
Celebrities
 Jeannette & Michael Douglas (download full image) |
 Melrose Place’s Colin Eggerfields Supporting ECOChallenge2020 (download full image) |
 Joan Jett & Jeannette (download full image) |
 Producer David Gest & Jeannette (download full image) |
 Jeannette & Fox News’ Nancy Lou (download full image) |
 Stevie Winwood (download full image) |
Events
 ECO Kids Perform at PEACESpa Launch (download full image) |
 ECO Student Performs at PEACESpa Launch (download full image) |
 The PEACESpa Team (download full image) |
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 Jeannette with Kids, Building Gardens (download full image) |
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 Face & Body Show (download full image) |
 Face & Body Show (download full image) |
 Face & Body Show (download full image) |
 Face & Body Show Randy Kravitz (download full image) |
 Face and Body Show Jeannette and Randy (download full image) |
 Face & Body Show 2010 (download full image) |
 ECOChallenge2020 Membership Party at Flemings Steakhouse (download full image) |
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 PEACESpa Group at Flemings Membership Party (download full image) |
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 Global Activism Expo 2010 (download full image) |
 Global Activism Expo 2010 (download full image) |
 Global Activism Expo 2010 (download full image) |
 Global Activism Expo 2010 (download full image) |
 Global Activism Expo 2010 (download full image) |
 Taste of River North (download full image) |
 Taste of River North (download full image) |
PeaceSpa/Skin Care/Beauty
"Skin Health Inside and Out"
"3-Easy Tips To Healthier Skin at Home"
"PeaceSpa Provides Ancient Studies of Reiki, Reflexology and Meditation"
Non Profits
"ECOChallenge2020 – 10 Year Healthy Eating Edible Garden Campaign"
"Top 10 Celebrity NOT-SO-Giving-Nature List"
"PeaceJourney Celebrates 10 Years 2010"
Business
"Living LOHAS, Baby!" (Lifestyles of Heath and Sustainability)
"360 Marketing System Salutes LOHAS Movement"
"Retiring Not An Option For Chicago Couple With a Heart"
"Doing Well While Doing Good is the Marketing Link Between Companies and NonProfit Causes"
"Immediately I felt at home in the skin care business. I needed to figure out a way to grow it large enough to give-back and help us expand our charity work. In 2008, we began the journey to create, define and refine our new Peace Spa Product line, débuting this month, to support our nonprofit work and attract the LOHAS market." - Jeannette Kravitz
"I woke up one day in Thailand to the realization that we are all connected to the universe. My journey in meditation started there in 1996." – Jeannette Kravitz
"Business can be a boat-load of fun, or a sinking ship. Just depends on how you focus on a steady course." – Jeannette Kravitz
"Cooking up ways to change the world is what ECOChallenge2020.org is all about." – Jeannette Kravitz
"We celebrate 20 years of marriage this year, and I wake up everyday learning something new from my wife’s unfailing and giving nature." – Randy Kravitz
"If I could start over with my career, I would start right here in the PeaceSpa business and Peace Journey Charity." – Randy Kravitz
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“Sponsorkids Peace Journey’s ROCKS for kids!” -Russell Simmons, Def Jam Records, Rush Foundation, PHAT |
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“I was inspired by your Peace Journey Project and the participants’ recent trip to Tanzania, Africa. Your program has a unique and positive mission to guide and foster global partnerships among adults that will promote peace for future generations.” -Luis V. Guiterrez, Member of Congress |
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“We are so glad to know the successes resulting from the Little Feat Peace Journey Tour. We would love to continue to work on future events with your organization.” -Andy Martin & Pat Price, Little Feat and Deep South Entertainment. |
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“The Peace Journey rocks for kids!” -Sean Patrick Thomas, Actor at Entertainment Tonight Awards |
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“Peace Journey’s is a powerful program that serves as a guide to forging global friendships and understanding. I extend to you my unwavering support and wish you success with your future plans to extend this program worldwide.” -Bobby Rush, Member of Congress |
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“Supporting the Peace Journey missions gives our country an opportunity to face the world with our youth at the helm.” -Danny Davis, Member of Congress |
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“We are proud to honor Jeannette Kravitz at the 2007 WNWN Edition: Model Citizen’s Awards for her work for world peace alongside activists and celebrities. This magazine includes work by activists and celebrities including George Clooney, Don Cheadle, Oprah Winfrey, Dr. Michael Beckwith and more.” -Giovanni Elmore, Editor in Chief – Los Angeles |
Celebrate 10 Years in the Making1998 – 1999Romania – Princess Margarita; Children with HIV AIDS 2000Worlds Fair Hanover Germany 2001Peace Journey 501c3 & Sponsorship Acquisition Begins 2003First Peace Journey Trip to Tanzania, Africa 2003 – 2006Peace Journey Hawaii, Mexico, Morocco (2 trips) developed relationships with Celebrity and 2004Chicago Public Radio Peace Journey Interview: Jerome McDonald Peace Journey Four Island Fundraising Concert Tour – Hawaii Little Feet, Ben Taylor (James’ Son) 2005 – 2006Peace Journey Documentary Created – Telly Award 2006Peace Journey Summer of Service Chicago 100 Local Students In May, Juvenesse Skin Care Company Acquired 2007Sundance Film Festival Juvenesse Promos/Michael Douglas King of California Film Event Premier Sponsor 100 USA Model Citizen’s Awarded at WNWN Magazine 2008JuvenesseSpa – Opened Chicago Public Radio: Global Activist Top 100 2009 – 2020Peace Journey, PeaceSPA & www.ECOChallenge2020.org 10 Year Healthy Lifestyle Commitment Starts Now!
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Jeannette On Rock the Castle with Russell Simmons
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BET PeaceJourney Documentary
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